Seashells Jurien Bay Announces AFL Legend Mark Le Cras as Brand Ambassador

JURIEN BAY, WA, December 1, 2025 – Seashells Jurien Bay announce a new partnership with celebrated West Coast Eagles premiership player, Mark Le Cras, who will join the premier coastal development as its official brand ambassador. This collaboration aligns a Western Australian icon with a project set to define luxury living on the Coral Coast.

Mark Le Cras brings more than just a successful AFL career to the partnership; as a Cervantes local, he has a deep, personal connection to the coastal lifestyle that Seashells Jurien Bay embodies. His passion for the region and its unique natural environment makes him an authentic voice to represent the development. This alliance aims to highlight the spectacular lifestyle and investment opportunities available in one of Western Australia’s most pristine locations.

The partnership will focus on showcasing Jurien Bay as a world-class destination. Together, Mark Le Cras and Seashells Jurien Bay will celebrate the region’s stunning natural beauty, from its turquoise waters to its white sandy beaches, and promote it as the ultimate place to live, holiday, and invest. The collaboration underscores a shared commitment to quality and a vision for the future of the Coral Coast.

“I’ve always had a special connection to this part of the world,” said Le Cras. “Growing up in Cervantes, the coast has always been a huge part of my life. To be involved with Seashells Jurien Bay, a project that is showcasing just how incredible this region is, is a real privilege.”

The appointment was finalised by Seashells Hospitality Group Managing Director Paul King and MVP Managing Director Tom Tierney, who welcomed Mark Le Cras to the project. The partnership marks a significant milestone in the development as it advances its vision to create an unparalleled coastal community.

About Seashells Jurien Bay

Seashells Jurien Bay is a premier coastal development located on Western Australia’s stunning Coral Coast. Offering a range of luxury villas and investment townhouses, the project provides a unique opportunity to experience sophisticated coastal living. Managed by the renowned Seashells Hospitality Group, the development is poised to become WA’s leading coastal destination for residents and investors.

Media Contact:
Huw Lock
Marketing and Construction Manager
0476 669 606
huw@jurienbayresort.com